Lucile Ferraton
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Professional experience
Advertising Manager
Office Plus - Noumea - New Caledonia(Permanent contract - July 2009 - July 2011)
- Participated to the marketing & advertising strategies
- Prepared tenders to find an advertising agency for Office Plus & Micropolis
- Managed advertising budgets for the companies Office Plus & Micropolis
- Negotiated advertising contracts
- Planned & ensured adherence to the advertising schedule
- Liaised with the various providers (advertising agencies, printers, media, radio, TV,...)
- Oversaw annual catalogs of Office Plus & Micropolis
- Organized trade fairs
- Updated & administered Office Plus & Micropolis websites via joomla
- Handled the Search Engine Optimization for Micropolis & Office Plus websites (trend analysis, optimized copy and landing pages, researched and analyzed competitors
advertising links, directory submissions and revisions) - Developed internal communication (internal newsletter, events ...)
- Reorganized Office Plus showroom
- Established partnerships and sponsorships
Marketing Coordinator
We're All About Marketing (WAAM) - Sydney - Australia(Fixed-term contract - September 2008 - July 2009)
- Proposed marketing plans for clients to the Marketing Director
- Developed standardize presentations, sales scripts & proposals
- Compiled media database (radio stations, press releases, magazines)
- Redesigned WAAM Website
- Updated & administrated WAAM Website via Joomla
- Produced newsletters and distributed it to email marketing list of clients
- Handled the Search Engine Optimization for clients' websites (trend analysis, optimized copy and landing pages, researched and analyzed competitors
advertising links, directory submissions and revisions)
Webmarketing assistant
Activ'Age - Caluire - France(Work placement - October 2007 - August 2008)
- Proposed a marketing plan to create traffic on the website
- Planned and managed online advertising (free press release distribution sites digg-likes, social networking sites, affiliate marketing, search optimization)
- Implemented and tested new modules on the website
- Translated the website in English & Spanish versions
Marketing & advertising assistant
S.I.E.M (Société Industrielle des Eaux du Mont-Dore) - Mont-Dore - New Caledonia(Work placement - April 2007 - August 2007)
- Proposed a marketing plan to boost the corporate awareness
- Performed an internal and external audit of the company
- Studied the market and industries to identify product innovations, competitors and market trends
Marketing assistant
Monarch Electric Co. - Caldwell - United States(Work placement - June 2006 - September 2006)
- Planning promotional sales
- Prospected potential suppliers
Prospecting mission in China
Guerletub - Reims - France(Work placement - September 2005 - May 2006)
- Prepared a planning of profesionnals meeting
- Prospected potentials subcontractors
- Prepared a report
